What Happened to Intellibed Mattresses?

For two decades, Intellibed Mattress stood out in the mattress world. It rightfully earned a reputation for innovation with a unique approach to comfort and support. The brand’s Gel Matrix® technology is where it truly shined—this material balanced firmness and softness in a way most mattresses couldn’t.

In September 2022, Purple Innovation, Inc., another leader in Gel Grid technology mattresses, announced the acquisition of Intellibed. This strategic move aimed to consolidate intellectual property and expand Purple's product offerings into the luxury mattress segment. Rob DeMartini, CEO of Purple, stated, "Intellibed is an excellent fit for Purple... this acquisition allows us to consolidate our IP under one roof while at the same time enhancing Purple's manufacturing capabilities and financial profile." PR Newswire

Scott Peterson, Chairman of the Board of Intellibed, added, "Intellibed is joining forces with one of the most respected sleep innovators in the industry... This merger provides Intellibed with a great opportunity to reach a much broader consumer audience through Purple's larger, more diversified wholesale distribution network and growing number of company-owned showrooms."

Industry analysts viewed this acquisition as a strategic alignment of two innovative companies, combining Intellibed's luxury offerings with Purple's extensive market reach and manufacturing expertise. Since then, the merger accelerated product development and provided consumers with a broader range of high-quality sleep solutions. 

At Mattress Warehouse Utah, we couldn’t be more thrilled to offer products from brands as committed to quality and sleep innovation as Purple. Every night, Utahns sleep better thanks to innovators like Purple and Intellibed. And... we sleep better knowing that we're helping Utah sleep better!